Herb Box. Good quality herb at your door.

Role

Duration

March - April 2023

Project Vision. Elevating ideas.

Create a user-centric herb shop app that revolutionizes the culinary experience. We focus on accessibility, convenience, and community, fostering excitement and discovery. Our goal is to transform the way people approach culinary herbs, making it enjoyable and enriching for all

Challenges. Meeting challenges.

Our challenge is to create a simple and user-friendly herb shop app that offers seamless navigation, extensive herb selection, personalized recommendations, and a delightful receipt experience, revolutionizing how users access and explore culinary herbs.

Design process. Push the user centered design.

Learn user their problems, wants, needs. Empathize.

• Empathy map
• Personas
• User story
• User journey map

Define. most important problem to solve.

• Problem statement
• Hypothesis statement‍

Ideate. Bring the potential solutions.

• Competitor analysis
• Crazy eights

Produce an early model. Protype.

• Wireframe
• Low fidelity
• Hight fidelity

Research and Empathise. follow the Design Process to achieve our goal.

Secondary Research

Aggregated Empathy Map

Meet The User. Connect and understand the perspectives of every user.

Name : Jack
Age : 26
Family : Single
Occupation : Marketing Assistant

“I love trying out new recipes and experimenting with different flavors in my cooking. Using herbs really adds that extra something to my dishes, and it makes me feel like a real chef"

Name : Sarah
Age : 54
Family : Husband, 1 cat
Occupation : Retired

“Growing my own herbs is not only a hobby but also a passion. It gives me a sense of accomplishment and satisfaction to use fresh herbs from my garden in my cooking”

Define and Ideate. Analyse and find the design solutions.

Problem Statement

Jack is a busy marketing assistant
who need to access to fresh and affordable herbs for his cooking
because jack struggles to find fresh and affordable herbs for his cooking due to limited access to grocery stores and farmer's markets

Sarah is an retired enjoys cooking and experimenting with new flavors who needs to Learn new techniques for growing and using herbs in her cooking because sarah wants to incorporate more herbs into her cooking but is limited by her knowledge of how to use them

Value Proposition. Determine a value proposition.

what

does your product do ?

Access

Easy

Save time

Tips

Customization

Seamless

why

should the users care ?

Personalized

Sustainable

Convenient

Fun

Supportive

Information Architecture. Landscapes for a user-centric experience.

Prototype. Time to bring insight you got on the design.

Paper Wireframe

Digital Wireframe

Style guide. Combine all elements.

Color

29bb89

1e1e1e

555

d9d9d9

F7F7F7

ffffff

Typography

Roboto

regular
medium
semibold
bold

Typography

Lato

regular
medium
semibold
bold

Iconography

Design. Transforming visions into captivating and user-centric designs.

Welcome to Herb Box

Welcome to our worldLet's start by introducing ourselves

First time with Herb Box

Unbox a world of herb-liciousness with your first Herb Box experience.

Our Herbs for you

Our herbs : the secret ingredient to your culinary success.

Selected Herb : Your Herb

Pick Your Herb, Pick Your Size for The Best Combination

Selected Herb : Benefit , Receipt , Review

Unlock the full potential of your selected herb with our collection of benefits, recipes, and customer reviews.

Check the Cart

Herb-packed cart ready for you! Review before you check out

Checkout Step : Address

Address Details : Let Us Know Where to Drop Off Your Herbs

Checkout Step : Payment

Complete your purchase by choosing a convenient payment option.

Checkout Step : Confirmation

You're almost done! Just review your order and hit confirm to start enjoying your herbs.

Herbs Notification

Get timely updates on your Herb Box delivery status

Playful Receipts

Unleash the Playful Side of Receipts with Herb Box.

Playful Receipts with accessibility

Accessible and playful receipts that everyone can enjoy, with the help of assistive technology for a seamless experience.

Setting and Your profile

Personalize your experience with customized settings and profile information, including your favorites, to make your herb box uniquely yours.

Take away. Opportunities for growth.

Impact

Focuses on creating a meaningful impact through accessibility, precise word choice, and a strong brand identity. With a research-driven design process, we aim to deliver an exceptional user experience that caters to diverse needs and fosters user engagement. By prioritizing these elements, we strive to create a memorable and user-centric app that enhances the herb shopping and culinary experience.

What I learned

I had the opportunity to explore the importance of a well-defined design process, meaningful user interaction, comprehensive audience understanding, and in-depth UX research. While there may be room for improvement and further exploration, these aspects provided valuable insights into creating engaging and user-centric experiences.

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